To the layman it would seem that the greatest beneficiary of SID expenditures would be those businesses in the center of Princeton, Palmer Square, yet it is proposed that properties in Palmer Square should be subject to the lowest tax rate. How was that determination made?
Palmer Square and the Shopping Center already operate much like a SID, by offering marketing, events, and additional services to their tenants, and whose costs are already passed onto their tenants. Therefore, it was determined that they would continue to offer their tenants those same services, and would not have to duplicate efforts. The goal being to build a synergistic plan between the three entities to leverage media buys, staffing, and resources.